01temp - Luca Marzello Folio, +44 7788 429792 London

From start-up to Opera MediaWorks

Pioneering Mobile Advertising

Challenge

Create a world class creative and technology studio able to shape the future of mobile advertising.

Early days

Settled the Creative department with two brilliant gentlemen (1 Junior/1 Intern) in Summer 2011.
Without any hesitation a bunch of sales/wolves from "Wall Street" attacked the design team with a series of briefs we couldn't refuse; these pitches made an...

impact

Staff (18 Months)
2 > 6 Designers
0 > 5 Developers
0 > 3 Testers
0 > 1 Studio Manager
Model duplicated for 250 creative studios globally.

Campaign Workload

+450% (from Fall 2011 to 2013)
Opera acquisition occurred in Feb 2012.
AdColony rebranding occurred in December 2016.

Play reel

Role Head of Creative Services EMEA
Other activities
– Trained the OMW USA team (ex Mobile Theory)
– Managed developers from India to South America
– Guided an intern to become a Studio Manager
– Designed products such as Analytics Platform | Ad-formats
Team From 2 to 12
Project/Client Various
Year 2011/2013

Awards

IAB Best Mobile Creative Portfolio (APR 2012)

Legacy

At 4^thscreen I have built a team able to craft and deliver effective mobile experiences for global brands and agencies.
We established a collaborative pairing rotation process (designer/developer = Mini Squad) to encourage knowledge sharing and a more holistic design approach with weekly team reviews and hack–days.

The end-to-end Creative & Product Studio became an important business generator, a model example supporting the company targets, winning new businesses week after week. It put down the roots for what Opera House is today (2011–2015), more than 120 creative innovators and mobile marketing masterminds spread across the globe.

WE SPEAK
MOBILE
ADVERTISING